Tomorrow, When the War Began fails in Spain

The most successful Australian film of 2010, Tomorrow, When the War Began has failed to find an audience in Spain – where it is translated as Mañana, cuando la guerra empiece.

It was released on March 4, earning 60.285 € in its opening weekend (9,221 tickets sold) and debuting at #20 of the Spanish box office. It droped off the Top 20 the following week reported the following:

“Of all the other new releases, the stand out is the enourmous failure of teenage adventure film Tomorrow, When the War Began, closing the top 20.  What we’ve seen with Tomorrow has been spectacular because of how low the results are. The film, distributed by DeA Planeta, opened on 149 screens, but only attracted 9,220 viewers, barely 400€ per cinema. A major disaster, one of those that are simply the consequence of a movie without a clear interest or goal, that arrived almost unexpectedly to cinemas hoping to seduce the audience as an alternative to other films. But when something like that arrives and has nothing to offer, people don’t trust it. It’s run will be non-existent; a limited release of 25-35 copies would have been better. Lucky that DeA is at a very good moment.”


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