‘Tonight makes tomorrow’ Sheridan says in first work from TBWA

TBWA Sydney has released its first work for Sheridan since winning the account in July.

The new television and out of home ads featured the tagline ‘Tonight makes tomorrow’ with Lee Lin Chin fronting the homewares and bed linen retailer’s television commercial.

Sheridan’s new campaign is fronted by five Australian celebrities including surfer Otis Carey, fitness influencer Stephanie Claire Smith, singer Sam Margin, model Rosie Tupper and former SBS news reader Lee Lin Chin.

The retailer has used the celebrities to help show the ways in which their night time routines set them up for the next day.

Renee Awadalla, general manager of marketing, said in a statement: “We pushed for a campaign that talked to a new audience without alienating our current customer.

“We believe we have created a platform that not only re-energises our brand, but one that clearly positions our sheet’s superior quality and performance credentials as the secret to making the most of your tomorrow.”

The out of home executions feature the celebrities in Sheridan sheets in conjunction with a quote from each celebrity.

One of Sheridan’s out of home executions

“We feel like we know our heroes, but we know little about how they prepare at night to perform at their best tomorrow. These striking portraits give us an intimate look into the night time rituals of iconic Australian overachievers,” Andy DiLallo, chief creative officer at TBWA Sydney, added.


  • Sheridan
    Group General Manager – Paul Gould
    General Manager Marketing – Renee Awadalla
    Marketing Communications Manager – Stephanie Maule
    Brand Manager – Sara Wilson
    Social Media Manager – Leigh Counsell
    Sheridan GD Studio
  • Media Agency: OMD and NMPI
  • PR Agency & Casting: The Arc Factory
    PR Director – Rose Pengelly
    Account Publicist – Bridie Alman
  • Creative Agency – TBWA Sydney
    Chief Creative Officer – Andy DiLallo
    Chief Strategy Officer – Matt Springate
    Strategic Planner – Kathryn Claughton
    Creative Director – Steve Hanzic
    Creative Director – Nev Fordyce
    Senior Designer – Chi Yusuf
    Client Partner – Gemma Rees
    Head of Production – Lisa Brown
    Producer – Savannah Anseline
    Director/Editor – Lachlan French
    Sound Design – Beau Silvester
  • Photographer – Pierre Toussaint
    Stylist – Kirstin Bookallil
    DOP – Dale Bremner
    Colourist/Online – Marcus Timpson

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