Tony Prentice appointed as interim Interactive Advertising Bureau chief

Former News Australia Sales boss Tony Prentice has been appointed as the interim chief executive of the Interactive Advertising Bureau following the resignation last month of Paul Fisher.

Prentice, a former chairman of the IAB, is expected to hold the position for three months while the search for a permanent boss is undertaken.

“Tony has been appointed in a part time capacity to manage a number of significant projects that are underway and ensure there is no break in IAB’s focus on industry growth and activity,” current IAB chairman Mark Britt said today.

“His previous experience as Chairman of IAB Australia means that he will be able to assist with the ongoing process around Audience Measurement and assist with the successful on-boarding of the new CEO once the search has been concluded.”

Prentice has more than 20 years experience in the sales field.

Prentice talked to Mumbrella’s Tim Burrowes about his chairmanship of the IAB in this video interview from last year:


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