Dr Mumbo

Tools of the investigative media columnist: ctrl c, ctrl v

Dr Mumbo is always delighted when another media commentator joins the throng, as it all adds to the diversity. So he’s delighted that Holly Byrnes has custody of the “Media Bites” column in Sydney’s Daily Telegraph.  

And she had an interesting tale in the Good Friday edition, reporting that Tourism Australia is to host New York blogger Scott Schuman “whose blog The Satorialist is one of the most influential blogs globally”.

By a curious coincidence, the previous evening’s B&T Today has also reported the invitation to Schuman:  “whose blog The Satorialist is one of the most influential fashion blogs globally”.

And no doubt it’s just an even bigger coincidence that both made the same mistake, mis-spelling the name of the blog as “Satorialist”. It’s actually The Sartorialist.


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