Top 10 digital owners in Australia reach over 50% of population, says Nielsen

January 28, 2021 10:26

According to IAB Australia-endorsed data, Australian audiences are exposed to over 4,000 digital media owners, however, the top 10 media owners reach over half of the Australian population each month.

According to Nielsen Digital Content Ratings, 2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time spent of 19% on the year prior.

Nielsen Digital Content Planning is a digital media planning tool which leverages respondent-level data across computer, smartphone and tablet devices. It complements and extends upon the audience ranking and profiling capabilities of Nielsen Digital Content Ratings (DCR).

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.