Top Gear Australia stalls at the start line with just 503,000 viewers

Nine’s Top Gear Australia had a disastrous return last night with the 8:30 show receiving just 503,000 viewers, less than half of its debut audience last season.

The show was ranked 25th most-watched and was beaten by Seven’s Packed To The Rafters (1.597m), Ten’s NCIS (774,000) and ABC1’s Australian Story: David Hicks (647,000), according to preliminary metro ratings from OzTam.

It was followed by a repeat of the UK version of the show at 9:30 which pulled in only 344,000.   

Last year’s debut episode of Top Gear Australia, which was in the 7:30 time slot, received 1.218 million. It was the fourth most-watched show of the night.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.