Top marketers among first speakers announced for second Mumbrella Travel Marketing Summit
Top marketers from Tourism Australia, Contiki, Intrepid Travel as well as representatives from top agencies and publishers are all on the program for the second Mumbrella Travel Marketing Summit.
The summit will examine the challenges and opportunities facing marketers in the travel sector which remains not only one of the most disrupted but also one of the most competitive.
Earlybird tickets for the event, which sold-out in 2015, go on sale today and will be available until February 26.
Ronson
Among the first confirmed speakers is Tourism Australia chief marketing officer Lisa Ronson who will reflect on her first 12 months in the role while also discussing her first major marketing campaign which launches in the new year.
There will also be a range of new topics up for discussion including the role influencers are playing in travel, the art of native advertising and best practice in social media marketing.
The summit will also examine how brands can earn media in a budget-conscious sector while another session will reveal how, what and where prospective travellers are consuming media.
Duggan
Speakers and panelists include Junkee Media co-founder and creative director Tim Duggan, Contiki head of marketing Vanessa Stavrou, Intrepid Travel managing director James Thornton and Tourism Australia global manager social and content Jesse Desjardins.
McKay
The summit will also hear from Bashful founder Simon Bookallil, whose company handled the social strategy on the recent P&O Cruises event which saw five ships rendezvous in Sydney Harbour, social media expert Simon Veksner, OMD head of insights Carl McLean and PR boss Kim McKay.
More speaker details and session will be announced in the coming weeks.
The event, which takes place on April 6 at the Amora Hotel Jamison Sydney, is part of Mumbrella’s Marketing Summit series and follows the sold out Sports Marketing Summit and forthcoming Retail Summit.
