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Topdeck Travel uses customers’ photos in new campaign

Topdeck Travel has recruited everyday travellers to create content for its new campaign ‘Topdeck Took Me’.

Each image used as part of the campaign has been taken by a Topdeck traveller and spread across buses, railway stations, Facebook and topdeck.travel.com.

Created by Redsuit Advertising the campaign aims to increase brand awareness and grow its market share and popularity amongst young travellers.

The campaign also includes a competition across Facebook where people are asked to use the hashtag #Topdecktravelers and post a video of their Topdeck holiday to win a free trip.

Ben Ittensohn, regional manager APAC at Topdeck Travel, said in a statement: “The beauty of this idea is the genuine travel aspect. Our customers get to experience the most amazing locations in a unique way and this campaign is a great way to showcase that.

“It’s basically word of mouth on a national scale, and it’s proven so effective that our marketing team in the UK has adapted the concept for use across our global markets,” Ittensohn said.

John Anderson, founding partner and creative director at Redsuit, said: “By using actual images of people’s amazing Topdeck trips, they tapped into a very authentic sense of fun and adventure, which is what Topdeck is all about.”

Credits:

  • Topdeck Travel
  • Regional Manager, Asia Pacific: Ben Ittensohn
  • Head of Marketing, Asia Pacific: Jon McGovern
  • Marketing & Communications Executive, Asia Pacific: Jane Savage
  • Digital Marketing Executive: Jen Wong
  • Redsuit Advertising
  • Partner, Creative Director: John Anderson
  • Copywriter: Emma Ziesemer
  • Junior Art Director/Copywriter: Anais Read
  • Senior Account Manager: Tracey Fraser
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