Topdeck unveils brand refresh and small-group travel model for Gen Z

Topdeck has undergone a brand refresh and retired its iconic 50-seater coaches, relaunching with a small-group model designed for 18–32-year-old travellers, capped at 18 people per trip.

The announcement:

Topdeck has unveiled a full brand refresh and product transformation today, retiring its iconic 50-seater coaches in favour of small-group travel for Gen Z travellers.

The Flight Centre Travel Group (FCTG) brand now offers one distinctive trip style across 38 itineraries, designed exclusively for 18–32-year-old travellers, with a maximum of 18 people per group to create the best social travel experience.

The redesign draws on 12 months of research, including workshops, and surveys with more than 2,000 young Australians. Findings show 68% prefer to travel in a group of 20 or fewer, and 64% find small group touring less stressful. Food and culture were also identified as key drivers of travel choice.

These insights are built into every itinerary, with experiences such as cooking classes, insider-led walk & taste tours, and authentic local dining.

“Large tour groups on 50-seater coaches have massively fallen out of favour among this cohort – young travellers want to feel like locals, not tourists,” said Anna Fawcett, general manager APAC. “This new chapter for Topdeck goes big by going small, offering more meals, more inclusions, more choice and more time to explore. Consultants can feel confident that Topdeck’s new trips are easy to explain, easy to sell, and absolutely aligned with what the next generation is asking for.”

Available to book now, and operating from April 2026, Topdeck’s global portfolio of 38 itineraries will feature:

• One trip style: Small-group tours capped at 18 people, exclusively for ages 18–32
• Relaxed pace – Longer stays in key cities, with trip options ranging from 7 to 47 days for deeper immersion. Trip length average is 15 days.
• Authentic food experiences – Local meals included in every major destination.
• Flexible transport – A mix of trains, mini-coaches and local transport to maximise exploration time.
• Choice in accommodation – Multi-share as standard, with upgrade options to double, twin or single rooms.
• No hidden extras – Bucket-list sights, tips and authentic local experiences included upfront.

Alongside the new product, Topdeck unveils a refreshed visual identity featuring a sunshine yellow and canyon brown palette, bold typography, and a new strapline: “small group trips packed with more.”

“The refreshed logo and brand identity bring our adventurous spirit into the now modern, bold, and built for a generation that values both style and substance.” said Fawcett.

Source: Flight Centre Travel Group