TorchMedia unveils first Sydney Trains campaign for Devondale
TorchMedia have unveiled their first advertising campaign with Sydney Trains, with Devondale the first brand to have billboards on the outside of selected Sydney Trains.
Launching mid-April, the Devondale campaign promotes the brand’s breakfast drink Fast Start with the slogan “Get off the sugar train”.
TorchMedia GM Kirsty Dollisson said: “We are really excited by the level of market interest in this high impact medium. The addition of Sydney Trains enables brands to reach an important segment of commuters across the Eastern Seaboard. Trains externals provide a dominate unavoidable presence on platform and it’s great to see that the first execution has powerful creative referencing the environment.
“The vast number of commuters that are reached monthly with this medium compares with advertising exposure through mainstream media. We are capturing a huge audience base of mixed demographics that are travelling to work and school, as well as recreational commuters going out or going shopping.”
The Devondale campaign will run until mid-May, appearing on the externals of selected Sydney Trains.
