Tourism and Events Queensland creates ‘Bluey’s world, for real life’ in biggest campaign in a decade

June 4, 2024 9:48

Tourism and Events Queensland (TEQ) has launched its biggest campaign in more than a decade, turning the state into ‘Bluey’s world, for real life’.

Building on the global phenomenon, Queensland will encourage visitors from around the world to come and live the Bluey lifestyle, sending out a message to the show’s millions of fans from around the world.

The partnership is the first between TEQ and BBC Studios, with more to come later this year, including an immersive Bluey’s World experience at Brisbane’s Northshore.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.