Tourism Australia confirms creative and digital pitch win

Tourism Australia has confirmed the appointment of a panel of agencies to handle its global creative and digital services following a competitive tender process.

On Tuesday, it was revealed that Accenture Song, The Monkeys and Droga5 have been chosen to provide the services from July 2024 for five years. The contract has been structured as an initial three-year deal, with options for two further one-year extensions.

In September, the tourism body took its creative and digital accounts to pitch, seeking to evolve its approach to respond to future opportunities and challenges. It was revealed that Tourism Australia would be looking to move towards a panel model.