Tourism Australia joins Visa’s #notatourist campaign targetting Chinese millennials

September 4, 2015 3:18

Tourism Australia will join Visa’s social media driven #notatourist campaign after the two parties signed a three year partnership to promote Australia across the region.

The joint promotion will kick off in China this month targeting millennials before expanding to Hong Kong, Singapore, Malaysia, Indonesia, India, Japan and South Korea in the first quarter of next year.

China is Australia’s largest inbound market in terms of spend, injecting $7 billion into the economy in 12 months ending June, a rise of 32 per cent on the previous year.

Tourism Australia managing director John O’Sullivan said big spending travellers have responded well to its There’s Nothing Like Australia campaign.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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