Tourism Australia takes media account to pitch

September 11, 2025 10:33

Tourism Australia has taken its global media account to pitch, as it looks for a partner, or partners, to help it grow in 16 major source markets overseas.

As per government procurement processes, the tender was announced via AusTender on Wednesday afternoon. The contract will be five years.

IPG Mediabrands’ UM is the incumbent on the account, having held it since 2016. In 2021, it was reappointed for another five year period, structured as a three-year deal with two one-year extensions.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.