Tourism Australia keeps with UM for media account

August 27, 2021 12:01

Tourism Australia has reappointed IPG Mediabrands Universal McCann (UM), to handle its global media buying services across 15 key markets, including Australia.

The appointment is for a five-year period from September 2021, structured as a three-year initial contract period with options for two further one-year extensions. It follows UM’s successful reappointment in 2018, after first winning the account in 2016 from Omnicom Group’s OMD.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Anathea Ruys Beijing Gridsum Technology Gridsum Inc. media services agencies Mediabrands Australia Phillipa Harrison susan coghill TA Tourism Australia UM