Tourism Australia takes would-be tourists on one minute trip around the country

Tourism Australia is launching a social media-led campaign targeted at US, UK and Japanese tourists.

The Trip in a Minute campaign, created by The Conscience Organisation, will see the wider release of two one-minute videos tracking the travels of two backpackers visiting destinations around Australia including Manly beach in Sydney, Byron Bay, Brisbane, Hervey Bay and Cairns.

The videos are already on the tourism body’s Facebook page which has over 355,000 fans. It features videos created by Josh from the US and Anna from the UK.

Tourism Australia’s media agency, Carat will handle the media placement to promote the videos to international audiences.

Meanwhile, TCO has hired Modular Records digital manager Arturo Escartin as digital producer to work on several undisclosed new projects.


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