Tourism Australia takes would-be tourists on one minute trip around the country
Tourism Australia is launching a social media-led campaign targeted at US, UK and Japanese tourists.
The Trip in a Minute campaign, created by The Conscience Organisation, will see the wider release of two one-minute videos tracking the travels of two backpackers visiting destinations around Australia including Manly beach in Sydney, Byron Bay, Brisbane, Hervey Bay and Cairns.
This is a total rip off from the scene in “The Rules of Attraction”. Even the voiceover sounds the same.
Jon that reminds me to watch it again.
https://www.youtube.com/watch?v=7POJjKRzTh8 (ROA montage)
Like it anyway
Captivating, great emotive and dynamic images – for sure. The only question I’d raise would be whether a Japanese speaker would catch a word of the dialogue.
On the right track, BUT where is the originality?
Good on TA for taking a different approach and congrats to TCO on some fantastic work
I’m all for more tourism using more social media. travel was early in uptake on the web, and is well suited to social too … pity there isn’t enough integration with other social media such as twitter … reach even more punters globally @frombecca
This account is led by DDB, who did a similar (the same) concept for Maccas 4 years ago.
Come on guys.
virals are all the rage at the moment… but they need character to engage its viewers… checkout what one of the Tourist authorities are doing in NZ with this Aussie character… really hilarious https://www.youtube.com/watch?v=mVAexB8sHZc