Tourism Australia takes would-be tourists on one minute trip around the country
Tourism Australia is launching a social media-led campaign targeted at US, UK and Japanese tourists.
The Trip in a Minute campaign, created by The Conscience Organisation, will see the wider release of two one-minute videos tracking the travels of two backpackers visiting destinations around Australia including Manly beach in Sydney, Byron Bay, Brisbane, Hervey Bay and Cairns.
The videos are already on the tourism body’s Facebook page which has over 355,000 fans. It features videos created by Josh from the US and Anna from the UK.
Tourism Australia’s media agency, Carat will handle the media placement to promote the videos to international audiences.
Meanwhile, TCO has hired Modular Records digital manager Arturo Escartin as digital producer to work on several undisclosed new projects.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
This is a total rip off from the scene in “The Rules of Attraction”. Even the voiceover sounds the same.
User ID not verified.
Jon that reminds me to watch it again.
https://www.youtube.com/watch?v=7POJjKRzTh8 (ROA montage)
User ID not verified.
Like it anyway
User ID not verified.
Captivating, great emotive and dynamic images – for sure. The only question I’d raise would be whether a Japanese speaker would catch a word of the dialogue.
User ID not verified.
On the right track, BUT where is the originality?
User ID not verified.
Good on TA for taking a different approach and congrats to TCO on some fantastic work
User ID not verified.
I’m all for more tourism using more social media. travel was early in uptake on the web, and is well suited to social too … pity there isn’t enough integration with other social media such as twitter … reach even more punters globally @frombecca
User ID not verified.
This account is led by DDB, who did a similar (the same) concept for Maccas 4 years ago.
Come on guys.
User ID not verified.
virals are all the rage at the moment… but they need character to engage its viewers… checkout what one of the Tourist authorities are doing in NZ with this Aussie character… really hilarious https://www.youtube.com/watch?v=mVAexB8sHZc
User ID not verified.