Tourism Australia to support Federal Government’s regional arts tourism package

Tourism Australia is to provide support the Regional Arts Tourism industry, promoting creative and cultural experiences in regions that have been hard-hit by the pandemic.

The announcement:

More than $7 million will flow to regional arts and entertainment organisations to attract additional tourists to Australian regions and to speed economic recovery in communities hit hard by COVID-19, as part of the Morrison Government’s Regional Arts Tourism package.

Minister for Communications, Urban Infrastructure, Cities and the Arts, the Hon Paul Fletcher MP, said the $7.4 million will build on support for the regions in the Creative Economy COVID Support Package, which now stands at more than $440 million.

“Arts and cultural events, festivals, museums and galleries all play a significant role in attracting people to our regions, which is exactly what Australian communities need as they begin to rebuild from the devastating impacts of the pandemic,” Minister Fletcher said.

“As the COVID-19 vaccine rollout progresses, this package will enable regional artists and sector organisations to develop new showcases and performance opportunities, which will attract audiences to unmissable local and interstate experiences.”

Minister for Trade, Tourism and Investment, the Hon Dan Tehan MP, said marketing arts and entertainment events in the regions would support jobs and businesses in tourism, hospitality, accommodation, and retail.

“The best thing we can for regional tourism is get to Australians back taking holidays and spending in regional communities,” Minister Tehan said.

“Attending a festival or cultural event is the main reason for visiting a regional area for 57 per cent of first-time visitors, and arts tourists travel further, stay longer and spend more money than the average domestic tourist.

“Our Government’s investment is supporting tourism, regional communities and the arts.”

The Regional Arts Tourism package includes:

  • Regional arts activities for tourists – an additional $5 million in competitive grant funding through the Regional Arts Fund for artists, arts workers and arts organisations to develop and promote cultural events for tourists across regional Australia.
  • Festivals – an additional $2.4 million through the Festivals Australia program to grow audiences at festivals across regional Australia.
  • Community arts – $3 million for the Culture, Heritage and Arts Regional Tourism program, supporting community arts and cultural organisations to rebuild after the pandemic.
  • Tourism Australia will support the Regional Arts Tourism package, promoting creative and cultural experiences in regions that have been hard-hit by the pandemic, with a focus on attracting interstate audiences.

Co-chair of the Creative Economy Taskforce, Mr John Barrington AM, noted that arts experiences have a strong and important role as a driver for tourism in Australia.

“Cultural institutions like galleries, museums and performing arts venues often function as the ‘keystone species’ in a vibrant network of tourism, hospitality, accommodation and specialist retail,” Mr Barrington said.

The Morrison Government is investing more than $1 billion into the arts and creative sector in 2021-22.

Source: Minister for Communications, Urban Infrastructure, Cities and the Arts media release


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