Tourism Fiji declares ‘Fiji’s open, mate!’ via The Hallway and ‘Steve’

After months of being stuck at home and unable to travel overseas, Tourism Fiji has launched a campaign encouraging Aussies to pack their bags, proclaiming ‘Fiji’s open, mate!’

The Hallway has been Tourism Fiji’s media agency since 2018, but this is the first significant creative assignment the full service independent agency has developed for the country’s tourism organisation.

In December 2018, the Hallway picked up the media planning and buying account for Tourism Fiji. The win marked the agency’s first exclusive media account and cemented the agency’s full service data-driven offering.

The campaign features diehard Fiji-phile ‘Steve’ who, during lockdown, has turned his home into a Fiji-fied tropical paradise. Delighted to hear that Fiji has reopened to holiday travellers, he can’t wait to jump on a plane. The story plays out across a number of formats – from a 30 second spot through to a batch of 6 second bumpers following Steve and his family’s excited rush to get to their favourite tropical paradise.

Robert Thompson, regional director, Australia at Tourism Fiji added: “We’re thrilled to be welcoming Aussies back to our beautiful country. The ‘Fiji’s Open’ campaign from The Hallway is a great platform to announce that our borders are open. It’s got cut-through and taps into the fact that, after 2020 and 21, Aussies are looking for a paradise escape.”

Simon Lee, ECD and partner at The Hallway was unavailable for comment, his voicemail message stating simply: “Fiji’s open, mate!”

The Hallway was named one of the best Independent agencies at the 2020 Mumbrella Awards.

The Hallway’s other clients include ANZ, Binge, Google, Kmart and Rheem.

Client: Tourism Fiji
CMO: Emma Campbell
Regional Director, Australia: Rob Thompson
Creative: The Hallway
Production Company: Goodoil
Director: Dave Wood
Producer: Lee Thomson
Executive Producer: Sam Long
Sound Production: Uncanny Valley
Editor: Stuart Morley
DP: Lachlan Milne
Media: The Hallway


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