Tourism Fiji, Fred&Co Digital Advertising, Tourism NT amongst winners at Mumbrella Travel Marketing Awards 2024

The 2024 winners of the Mumbrella Travel Marketing Awards have been revealed.

Northern Territory tourism body, Tourism NT, took home two trophies on the night – Best Brand Partnership with the ‘Bonds 2024 Pride Range: Queens on Tour’ campaign with Going North and Bonds, and Best Celebrity or Influencer Campaign for Chat NT – work that combined artificial intelligence with media personality Abbie Chatfield in a ChatGPT-inspired offering – alongside Edelman.

The company’s work with media agency, Atomic 212°, on Memorable Media Moments saw it receive a highly commended.

Fred&Co Digital Advertising’s ‘Where Time Does Wonders’ with Swell Design, Remy Brand, Destination Marketing Store and Leonards Media Advertising for Hastings Council won two awards: Breakthrough Destination of the Year and Ad Campaign of the Year.

Flight Centre Travel Group went home with Social Idea of the Year for Love Takes Flight, while Tourism Fiji’s ‘GoPro Creator Summit in Fiji’ won it a trophy for Best Use of Native or Content Marketing.

Other winners include: Enthral for PR Agency of the Year – Travel, Crystalbrook Collection Hotels & Resorts for Travel Marketing Team of the Year and We Are Explorers for Publication of the Year.

The full list of winners at the Mumbrella Travel Marketing Summit 2024 can be found below:

1. Best Use of Native or Content Marketing

WINNER: GoPro Creator Summit in Fiji – Tourism Fiji

HC: An Ancient Story Takes Flight: The Making of Wintjiri Wiru – Ayers Rock Resort Uluru with Bantam Marketing

2. Best Celebrity or Influencer Campaign

WINNER: Chat NT – Edelman for Tourism NT

3. Best Brand Partnership

WINNER: Bonds 2024 Pride Range: Queens on Tour – Going North for Tourism NT & Bonds

HC: Sip For A Trip – RCJ with Seven Network for SriLankan Airlines & Dilmah Tea

4. Best Use of Data

WINNER: VirtuCard Vision – AirPlus International

5. Social Idea of the Year

WINNER: Love Takes Flight – Flight Centre Travel Group

6. Best Campaign with a Small Budget

WINNER: The Pay by Sleep Suite – MACq 01 Hotel with Special PR

7. Award for Bravery and Innovation

WINNER: PassportCard Travel Insurance

HC: Memorable Media Moments – Atomic 212° for Tourism NT

8. Publication of the Year

WINNER: We Are Explorers

HC: Get Lost Magazine – Grin Creative

9. Ad Campaign of the Year

WINNER: Where Time Does Wonders – Fred&Co Digital Advertising with Destination Marketing Store, Leonards Media Advertising, Swell Design & Remy Brand for Hastings Council – Port Macquarie

10. PR Idea of the Year

WINNER: Odd Jobs – HAVAS Red for Tourism Tasmania

HC: The Pay by Sleep Suite – MACQ 01 Hotel with Special PR

HC: Queensland is Bluey’s World for Real Life – Rumble Strategic Creative for Tourism & Events Queensland

11. Breakthrough Destination of the Year

WINNER: Where Time Does Wonders – Fred&Co Digital Advertising with Destination Marketing Store, Leonards Media Advertising, Swell Design & Remy Brand for Hastings Council – Port Macquarie

12. PR Agency of the Year – Travel

WINNER: Enthral

HC: GTI Tourism

13. Travel Marketing Team of the Year

WINNER: Crystalbrook Collection Hotels & Resorts

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

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topics Flight Centre Travel Group Fred&Co Digital Advertising Mumbrella Travel Marketing Awards Mumbrella Travel Marketing Awards 2024 Tourism Fiji Tourism NT We Are Explorers

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