Tourism Fiji reveals new global brand platform via Host/Havas and Havas Media
A year after opening its borders to tourists, Fiji is ushering in a new age of travel, with the island nation’s tourism body revisiting its “happiness” motif.
The new global brand platform, “Where happiness comes naturally” is the first work to come from the organisation since it appointed Havas Village to handle its creative, CX and media accounts.
Launching 12 years after Fiji’s first destination marketing campaign, which encourage visitors to find their happiness in Fiji, the new platform shifts the focus to the local community, natural environment, rich culture and range of authentic experiences the nation offers.
