Tourism New Zealand sends message of hope to Australians in light of possible tourism bubble

With international boarders still closed, Tourism New Zealand is sending a message of hope and reflection to Australians.

The film, created by Special Group NZ, continues Tourism New Zealand’s brand platform, ‘100% Pure’. It encourages Australians to reflect upon the positives that have come out of isolation, including environmental benefits and appreciation of the simple things in life.

Tourism New Zealand general manager, Andrew Waddel, said the country was looking forward to welcoming tourists from Australia and around the world once again.

“We take great pride in welcoming Australian visitors to our place and showing them the Manaakitanga we have become known for. This is very important to us,” Waddel said.

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