Tourism New Zealand sends message of hope to Australians in light of possible tourism bubble

With international boarders still closed, Tourism New Zealand is sending a message of hope and reflection to Australians.

The film, created by Special Group NZ, continues Tourism New Zealand’s brand platform, ‘100% Pure’. It encourages Australians to reflect upon the positives that have come out of isolation, including environmental benefits and appreciation of the simple things in life.

Tourism New Zealand general manager, Andrew Waddel, said the country was looking forward to welcoming tourists from Australia and around the world once again.

“We take great pride in welcoming Australian visitors to our place and showing them the Manaakitanga we have become known for. This is very important to us,” Waddel said.

“We are now taken back to a time of simplicity and this gives us the opportunity to reflect on what’s important and what we hope to see for the future.

“We know many people around the world feel a special connection to New Zealand. When it is safe to do so, we look forward to sharing it with you again. We want to reassure future visitors that we are taking care of the nation island, and will continue to care for our place until we open up visitors.”



Australian Prime Minister Scott Morrison and New Zealand Prime Minister Jacinda Ardern have begun talks about the possibility of a trans-Tasman tourism bubble, which would begin with select states in Australia with the lowest COVID-19 activity. No date has been set on when the international travel between the two countries can begin, however some are speculating it may open up in time for New Zealand’s ski season.

In the meantime, Tourism New Zealand has been marketing to its own residents, encouraging them to ‘Do something new New Zealand’.


Client: Tourism New Zealand
CEO | Stephen England-Hall
Director Marketing | Brodie Reid
Global Brand Manager | Jill Chestnut
Global PR Manager | Lauren Vosper

Agency: Special Group NZ
CCO | Tony Bradbourne
Senior Creative | Matt Simpkins
Head of Client Service | Storm Day
Head of Strategy | Rory Gallery
Senior Producer | Sally Lankshear
Business Director | Amelia Daly

Production Company: Sweetshop
Director | Dylan Pharazyn
EP | Kate Roydhouse
EP | Ben Dailey
Lead Editors | Luke Haigh & Nathan Pickles
Sound Design | Liquid Studio
Composition | Maxwell Scott
Grade | David Gibson
Online | Stu Bedford


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