News

UFC invites fans to a pre-match staredown with star fighters on new platform

Zoe Wilkinson

May 28, 2020 10:43

Mixed martial arts body UFC is giving fans the opportunity to take part in their own pre-fight staredown with a champion fighter on a new digital platform.

Digital creative agency Slik was hired by UFC in September last year to build a global fan engagement platform for the sport.

The resulting platform, UFC Staredown, uses AI and emotion-tracking technology so fans can put their menacing faces to the test against a UFC fighter.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Kyle Bennett Slik UFC

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