Tourism New Zealand wants Aussies to write their own stories, via TBWA\Sydney
Tourism New Zealand is leveraging the power of storytelling to encourage Australians to take a trip across the Tasman Sea, via a collaboration with TBWA\Sydney.
The tourism company’s ‘If You Seek Stories’ campaign is a localised version of its international brand platform, ‘If You Seek’. The Australian iteration of the campaign is designed to place New Zealand as a premier holiday location that provides Australians with memorable experiences and stories they can tell when they return home.
“Stories are the one thing we’re guaranteed to bring back home to share with friends and family, ultimately creating advocates through our visitors in the process,” said Tourism New Zealand Australia’s general manager, Andrew Waddel.
