Tourism NT appoints panel of PR agencies following tender process

Tourism NT has revealed the panel of agencies appointed to its public relations account.

Access PR has retained its place on Tourism NT’s roster, after first winning a tender for the PR account in 2017. The new panel of agencies also includes Mango Communications, PEPR Agency and Edelman.

Tourism NT opened the tender in January, seeking a panel that will form a press office for its Domestic Consumer Communications and Northern Territory Business Events division and working on its marketing activities.

The panel of agencies follows a tender opening in January

Tony Quarmby, Tourism NT’s executive general manager of marketing, told Mumbrella it was a competitive tender process.

“The number and calibre of agencies that applied for the contract was outstanding and demonstrates the interest there is in representing exciting and unconventional clients such as Tourism NT,” Quarmby said.

“To maximise the broadest range of talents differing agencies have to offer we have created this panel to service Tourism NT’s PR activity so it aligns with our wider-ranging marketing activity, enhances the NT brand, destination positioning, breaks down perceived barriers and creates a sense of urgency to visit. We look forward to working with them all and spreading the message that holidays to the Northern Territory are truly ‘Different’ in every sense.”

Andrea Kerekes, co-founder and CEO of Access PR, commented to Mumbrella: “The Territory is without a doubt the most incredible place in Australia, and we are excited and honoured to be the retained agency for Tourism Northern Territory once again. We’re also thrilled to be able to further establish our relationship with the Territory through our Darwin office, led by Bethaney Maley.”

Access PR’s Darwin office opened at the start of this year, in order to service its Charles Darwin University and Parrtjima – A Festival in Light accounts, as well as Tourism NT.

Edelman, Mango Communications and PEPR Agency’s contracts are worth $44,000 each. Meanwhile, Access PR has been contracted for $730,400.

Fern Canning-Brook, managing director of Edelman, said: “Both Edelman and Tourism NT value creative earned storytelling, driven by insight-led strategic thinking. So we are absolutely ecstatic to be an agency partner to Tourism NT and can’t wait to create talkability, desirability and future visitation to this truly unique destination, and support the sustainable growth of the tourism industry in the NT.”

PEPR Agency has previously worked with the South Australian Tourism Commission, Tourism Fiji and the Royal Thai Consulate.

“We are so thrilled to be working with Tourism NT as the state borders reopen and demand for domestic travel continues to surge,” said PEPR’s director Philip Engelberts.

“Australians are restless for adventure and the Northern Territory always delivers with its stunning landscapes, waterfalls and outback adventures, as well as traditional Aboriginal art and cultural experiences. PEPR’s extensive tourism and STO [state tourism operator] experience means we’re well-positioned to share the stories of the Territory and inspire travellers to experience this incredible destination for themselves.”

Mango Communications managing director, Tabitha Fairbairn, said: “We’re so pleased that Mango ANZ being appointed to Tourism NT’s PR panel. It’s a brilliant opportunity for us both strategically and creatively and we’re looking forward to getting started.”

Last week Tourism NT launched a domestic tourism campaign ahead of its borders reopening on 17 July.

In October 2018, KWP won the two year creative agency contract for Tourism NT. In March 2019, Atomic 212 was reappointed to the two-year media agency contract.


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