Tourism PR agency Gate 7 wins Alterra Mountain Company’s comms account
Tourism PR agency Gate 7 has won the public relations account for Alterra Mountain Company.
Gate 7 will now handle Alterra Mountain Company’s communications, influencer and brand strategy in the Australian market.
Sophie Taylor, director of PR and content at Gate7, said the group has strong experience in the winter-sports tourism sector, which will help drive visitation.
“The Gate 7 team are thrilled to partner with Alterra to drive awareness of its key mountain destinations and market-leading Ikon Pass in Australia,” she said.
“We have very strong experience in the winter-sports tourism sector, providing our clients with creative, integrated marketing strategies to educate Aussies about their offerings, and ultimately drive visitation.”