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Tourism PR agency Gate 7 wins Alterra Mountain Company’s comms account

Tourism PR agency Gate 7 has won the public relations account for Alterra Mountain Company.

Gate 7 will now handle Alterra Mountain Company’s communications, influencer and brand strategy in the Australian market.

Gate 7 has won the account for Alterra Mountain Company

Sophie Taylor, director of PR and content at Gate7, said the group has strong experience in the winter-sports tourism sector, which will help drive visitation.

“The Gate 7 team are thrilled to partner with Alterra to drive awareness of its key mountain destinations and market-leading Ikon Pass in Australia,” she said.

“We have very strong experience in the winter-sports tourism sector, providing our clients with creative, integrated marketing strategies to educate Aussies about their offerings, and ultimately drive visitation.”

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