Tourism Queensland reveals new brand: Where Australia shines

Tourism Queensland has unveiled a new brand position: “Queensland – Where Australia Shines”.

The new positioning has been created by Clemenger BBDO Brisbane.  

Queensland Premier Anna Bligh said: “Queensland, Where Australia Shines shows visitors that Queensland is the Australian holiday destination where they too can shine and escape the pressures of everyday life.”

The shoot for the campaign covered more than 70 locations. it will be supported by a social media and online campaign. It will also be followed up with the development of regional marketing brands for Brisbane, Gold Coast, Sunshine Coast, Whitsundays and Tropical North Queensland in addition to the main Queensland brand.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.