Tourism Tasmania campaign mocks pretentiousness of mainland Aussies

Tourism Tasmania has launched a campaign that pokes fun at the pretentiousness of mainland Australians.

The campaign picks on caricatures such as ‘the tragic hipster’, ‘the burnt-out corporate’, ‘the culture vulture’, ‘the try-hard extremist’ and ‘the fanatical foodie’ and urges Aussies to be brought back down to earth with a break in Tassie.

A digital element invites would-be visitors to take a quiz to win prizes by sharing Save a Mainlander holiday suggestions via email, Facebook and twitter.

Hobart agency Red Jelly was behind the campaign.


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