Tourism’s digital ad spend resilient despite COVID, finds Pathmatics

August 2, 2021 9:32

Digital ad spend by major tourism bodies and airlines in the region has not completely dropped despite the ongoing challenges to the industry faces, new data from Pathmatics has revealed.

The data shows a decrease in spend during the initial border closures in March 2020, but then an increase as some borders opened again.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Latest

ARN prepares investors for 27% earnings plummet

TEG appoints iProspect as media agency after eight-year run with Zenith

10 breaks its own rules on Big Brother housemate

All your friends don't share any more

IPG sheds 800 staff ahead of Omnicom’s takeover

Tourism’s digital ad spend resilient despite COVID, finds Pathmatics

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE