Tournament opens to find ping-pong champs of advertising

Today, creative agencies across Sydney are to be invited to a ping-pong tournament, organised by sound house Noise International.

The winner will receive, as well as a trophy, $1,500; $600 for second and $300 for third, plus spot prizes for best-dressed entrants.

A campaign to drum up interest in the tournament breaks today.

Created by M&C Saatchi and M&C’s digital arm Mark, a video – shot in the style of a Nike commercial with a comical twist – hopes to entice Sydney’s ad agencies to compete for the accolade of ping-pong champions of advertising.

The ad features Australian ping-pong stars Paul Pinkewich and Trent Carter.

As part of the campaign, an iPhone app will allow the sport to be played virtually using an iPhone 4. This will be delivered to the desks of creative directors today.

Agencies interested in competing are directed to a microsite where they can view the ad and register for the competition.

The Inter-Agency Ping Pong Smash will be held at Noise International’s office at 24 Lyndhurst Street in Glebe, Thursday evenings 19, 26 May and 2 June 2011, from 6.30pm.

The competition is being sponsored by M&C Saatchi, Mark, Doobalah, Dean Tirkot Photography, ARIA Catering, Ben Yabsley Photography, Toohey’s Extra Dry and Table Tennis World.


  • Creative agency:  M&C Saatchi
  • Digital agency: Mark
  • iPhone app design: Doobalah
  • Director: Dean Tirkot

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.