Town Square appoints Lauren Fry as account director

Melbourne based full service creative agency Town Square has appointed former Cummins&Partners and Clemenger BBDO Melbourne executive Lauren Fry as account director for its APT Travel Group client.

In her new role, Fry will work across ATG brands including APT, Captain’s Choice and Travelmarvel, which the independent agency has managed for 11 years.

Lauren Fry joins Town Square from Cummins&Partners

For the past three years Fry was senior integration manager at Cummins&Partners where she worked on the rebrand and CRM for Energy Australia and the rebranding of Crown, in addition to Movember.

Starting her advertising career as a receptionist at Clemenger BBDO Melbourne, Fry was made an account executive within three months before being promoted to account manager where she worked on the highly awarded Bonds ‘Boobs’ campaign and Mars Petcare’s global platform ‘Feed the Good’.

Danielle Moeller, partner and director at Town Square said: “We continue to attract experienced people from some of the most awarded and recognised agencies in the country. We’re delighted Lauren is joining our growing team to bring her expertise in leading the ATG business.”

In August, Clemenger BBDO Melbourne planning director Neville Doyle joined Town Square as chief strategy officer and Jane Callister was appointed managing director from The Core Agency.

Fry added: “Travel is an exciting and continually evolving sector and the opportunities to work with ATG’s brands was too tempting to pass up. I’m looking forward to working with the team to continue growing their business alongside the rest of the Town Square team.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.