Toyota promotes its new-look Toyota Yaris in new ads
Toyota is promoting its latest Toyota Yaris model by releasing one 30 second and two 15-second spots, telling customers to “Stop space invaders” and “Avert your gaze just in time”.
The ‘Stop space invaders’ TVC features a man falling asleep on a woman next to him at the airport, highlighting the new Toyota Yaris’ lane departure alert.
Created by BWM Dentsu, The second spot, ‘Avert your gaze just in time’, promotes the car’s new auto-dimming high beams, as a man and a woman catch each other’s gaze while seated at a cafe.
Both ads use the tagline “The New-Look Toyota Yaris is clever enough to…”
The 30 second TVC features a father telling his son how to flip steaks, tighten a drain and put enough paint on his brush, saying “packed with initiative technology, the New-Look Toyota Yaris, is clever than ever”.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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