The Project Factory takes on parent company name Way to Blue and launches full-service offering

Way to Blue, an international creative agency specialising in entertainment, will rebrand and reposition the Australian PR company it acquired in 2015 – The Project Factory – to bring it in line with the company’s international offering.

The Project Factory will be renamed Way to Blue and will expand its capabilities to include media buying, creative, production, social, publicity, events and influencer engagement.