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The Project Factory takes on parent company name Way to Blue and launches full-service offering

Way to Blue, an international creative agency specialising in entertainment, will rebrand and reposition the Australian PR company it acquired in 2015 – The Project Factory – to bring it in line with the company’s international offering.

The Project Factory will be renamed Way to Blue and will expand its capabilities to include media buying, creative, production, social, publicity, events and influencer engagement.

 


The rebranding includes the appointment of managing director, Katherine Robinson, who previously worked at Roller Software as its chief marketing officer.

Laura Vozzo has also been appointed as head of entertainment and culture.

Vozzo has been the director at communications consultancy LVC Group and previously worked at Foxtel as digital content and communications consultant.

Jennifer Wilson, who was appointed as the group executive director of The Project Factory in 2009, will continue her role as a consultant across corporate government, entertainment and health sectors.

Adam Rubins CEO, Way To Blue said: “It’s a very exciting time for us at Way To Blue. We have been waiting for the right time to bring together a fully integrated team in Australia that can continue to grow our business throughout the APAC region.

“Our goal is to create the next version of communications globally. We genuinely feel we can bring something new to the table which will drive better efficiency, more integration, transparency, objectivity and ultimately more value,” he said.

Jennifer Wilson, Katherine Robinson and Laura Vozzo

Rubins said they are bringing one of its Los Angeles clients across to Australia, however, he didn’t specify which one.

Way To Blue clients include 20th Century Fox, Amazon, Intercontinental Hotel Group, IMAX, Carnival Productions (The Last Kingdom, Downton Abbey), Cartoon Network, Hartswood Films, NBC Universal and in Australia, Channel 7, CSIRO, HCF, The George Institute, MTV, ABC, Endemol, Department of Health, iHeartRadio, and Laika.

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