Toyota RAV4: SUVs are not just for expectant parents
Saatchi & Saatchi Sydney has unveiled a campaign for the new Toyota RAV4 to challenge the perception that SUV’s are only purchased by young couples who are planning to have kids.
http://youtu.be/SqcOHmGEIH0
The campaign introduces the strapline, “Some things in life can wait.”
http://youtu.be/bHjb8GOrJgU
“The Toyota RAV4 is engineered for adventure, delivering the practicality demanded by owners – whether they’re cruising the highways or roughing it off the beaten track,” said Scott Thompson, Toyota Australia’s divisional manager national marketing.
“Buying a RAV4 reflects an attitude – that you’ll do what you want when you’re good and ready.”
The campaign kicks off with two 30-second TV ads and will be supported with print, outdoor and online.
Credits:
- Client: Toyota Motor Corporation Australia
- Divisional Manager, Marketing: Scott Thompson
- Corporate Manager, Marketing: Adrian Weimers
- Manager, Advertising: Noni Rosengren
- Creative Agency: Saatchi & Saatchi, Australia
- Creative Director: Steve Carlin
- Copywriter/Art Director: Jon Burden
- Nils Eberhardt: Art Director
- Steve May: Senior Copywriter
- Group Business Director: Ben Court
- Senior Business Director: Amy Turnbull
- TV Producer: Kia McEvoy
- Production Company: Prodigy
- Director: Tim Bullock
- Production Co Producer: Marge McInnes
- Media Agency: TMS
Hooray! Love it.
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I don’t get it? Like, I did after reading the press release. But when I watched the ads I didn’t get it at all.
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what stinks?
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