Toyota’s Ninja fronts new ‘Buyers Advantage’ campaign

Toyota has rolled out a series of TV spots to back  its Buyers Advantage promotion.

Created by Oddfellows Dentsu, the three 30 second spots – ‘Ninja’, ‘Nan’s 67 Corolla’ and ‘So Am I’ RAV4 highlight technology features within the three models.

The ‘Toyota Camry Altise. Ninja.’ spot opens with a customer asking “is it as good as it looks”, as the sales assistant magically appears in the back seat, listing the features.

The Toyota RAV 4. ‘So Am I. ad sees the buyers change from fishing gear to shoppers, swimmers, football fans to sky divers as the sales rep lists its features.

And the 67 Corolla ad features the couple getting excited about finally getting a car with air conditioning.


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