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Tradie body wash ad discontinued for use of boombox in a bathtub

An ad for Tradie body wash has been discontinued after consumers expressed concerns about the possibility of electrocution caused by a man pulling a boom box from under the water in a bathtub.

The complaints were lodged to the industry watchdog Ad Standards, with particular focus on the possibility for young people to copy the use of a stereo in the bath that requires power from an outlet instead of a battery.

The ad features comedic duo, The Inspired Unemployed, in the bath together. As one washes his hair the other produces the boom box from the water.

Tradie did not directly respond to the safety complaints in its submission to the panel, but rather said it’s ads were carefully written by with its target audience of “Mum’s who do the body wash purchasing for their families” and males aged 18-26, in mind.

The brand only referenced that the boom box used in the ad was battery operated, and therefore less dangerous to be in the bath, in its response to the panel’s ruling.

During its deliberation the panel recognised the boom box was battery operated and its use in the bath may result in injury but not death, however young people and children would not know this.

The depiction of the electrical device around water was determined by the panel to be contrary to clear public safety messaging and prevailing community standards on safety, and therefore upheld the complaints.

Tradie responded it was disappointed but accepted the panel’s ruling and discontinued the ad.

Community complaints were also lodged about the ad depicting two men in the bath together and the ‘inappropriate’ nature of the pairing, but the panel dismissed the complaints as the ad does not allude to sex or sexual behaviour and the gender of actors in ads is not a depiction of sexuality.

Tradie welcomed this ruling, stating “we’re very glad the complaints citing two men in a bath and individuals sexuality were dismissed.”

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