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Trafalgar unveils next phase of its ‘see the world from the inside’ campaign

Holiday company Trafalgar has unveiled the latest phase of its TV-led campaign which focuses on Trafalgar’s ‘see the world from the inside’ positioning.

The promotions – a series of short-form ads and long-form content for online and subscription TV activations – showcase how Trafalgar connects travellers with a local or ‘insider’ to give them a unique insight into the country they are visiting.

Katherine O’Neill, head of marketing Trafalgar Australia, said: “The creative execution clearly demonstrates the insider differences but in a subtle and immersive way, which is designed to engage the audience in a way no other operator is currently doing in the travel category.”

The campaign, created specifically for the Australian market by The Glue Society and produced by Will O’Rourke, will run on Seven, Nine, Foxtel and online.

In support of the campaign, Trafalgar will invest in ‘special interest holidays’, with Kerri-Anne Kennerley  hosting a guided holiday to New York and The Hamptons next year in partnership with New Idea and Better Homes & Gardens magazine editor, Julia Zaetta will front a holiday to Italy.

The next phase of the campaign will roll out in late October.

Credits:

  • Directed by The Glue Society
  • Communications Strategy and Media Buying: Bohemia
  • Production Company: Will O’Rourke

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