Travel letter-box magazine launches in Sydney and Melbourne

Miranda Ward

August 4, 2016 9:02

A new fortnightly travel magazine has launched which will tweak its distribution base on advertiser and content requirements.

GoXplore is a fortnightly letter-box drop travel magazine which draws on Salmat data to determine which households in Sydney and Melbourne are most interested in international travel and the topics in each issue.

Toby Hines, CEO of GoXplore magazine, told Mumbrella: “We look at the highest spending households on international travel and we use that as a base for 400,000 homes in Sydney and Melbourne.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.