Mamamia completes brand migration under hero masthead with rebrand

Mamamia has unveiled a new brand as the women’s lifestyle publisher completes its migration to bring its various brands underneath the “hero brand” of Mamamia.

The publisher flagged the migration of its other brands, including The Glow, The Motherish and Debrief Daily, was coming back at its upfronts event held in October last year.

Kylie Rogers, Mamamia managing director, told Mumbrella: “We actually migrated all of the content in January and February and the last piece of the puzzle was rebranding. We’ve been delighted with the results.

“We’ve had three months of audience growth, averaging 20% growth month-on-month, which is extraordinary. We listened to what our women were telling us, that they wanted one destination for all of their content and we’ve delivered that.”