Mumbrella Travel Marketing Summit returns in 2017, with awards added for the first time

After two sell-out years, Mumbrella’s Travel Marketing Summit is returning in April 2017, with senior executives from Hawaii Tourism, Expedia, Maxus Australia and Tourism Australia among the first speakers confirmed for the event.


And for the first time, Mumbrella will recognise the best of travel marketing with the inaugural Travel Marketing Awards.

To be held directly after the summit on April 5 at Sydney’s Four Seasons Hotel, the awards feature nine categories, including marketing team of the year, ad campaign of the year, PR idea of the year, best media strategy, social idea of the year and best use of native or content marketing.

A full list of categories and how to enter can be found here.

The summit will bring together travel brands and marketers, media, creative and digital agencies and PR professionals to explore and discuss marketing issues facing the sector.

Earlybird tickets for the summit, which sold out in 2015 and 2016, go on sale today with savings of $100 if booked before February 14, 2017.

Among the international speakers are Hawaii Tourism Authority vice president marketing and product development Leslie Dance, and Expedia global senior VP, media solutions team, Noah Tratt.


Leslie Dance, Hawaii Tourism Authority

In a joint presentation, they will illustrate the growing importance of technology in the marketer’s arsenal through the use of facial recognition software to guide consumers further down the path to purchase.

Other sessions launched today include a look at travel decision-makers in the modern family, with exclusive research from entertainment brand Nickelodeon and baby boomer publisher YourLifeChoices, the art of content creation and the importance of the customer experience in driving conversions.

A panel of marketing experts will also discuss the latest trends relating to where brands are placing their ad dollars.

Tourism Australia's John Mackenney

Tourism Australia’s John Mackenney

Speakers and panellists confirmed include Tourism Australia general manager of digital transformation, John Mackenney, former Helloworld CMO and now Think TV CEO, Kim Portrate, APT global head of sales and marketing Debra Fox, Maxus Australia CEO, Mark McCraith, and behavioural specialist, Bri Williams.

The summit will also hear from the author of Marketing to Mums, Katrina McCarter, the Asia Pacific CEO of luxury travel agency network, Virtuoso, Michael Londregan, and ex-Flight Centre marketing chief, now director of Marketing Express, Keith Stanley as well as headline sponsor Bing/Microsoft.

More speakers and sessions will be announced in the coming weeks.

For further details, and to secure earlybird tickets, click here.

The Travel Marketing Summit forms part of Mumbrella’s series of marketing events, which include the Retail Marketing Summit on February 15 and the Sports Marketing Summit which is held in July.


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