Morning Update: BBDO’s gun control work; Instagram to launch safety tools; why these ads work; Asos pursues chatbot tech

The Drum: BBDO New York ruins a blossoming high school romance in shocking gun violence PSA

BBDO New York partnered with Sandy Hook Promise to create a PSA featuring Evan, a teen who experiences a school shooting. The 1:40 second story starts off as a potential love story with Evan scribbling notes on a desk to a secret admirer.

Wall Street Journal: Instagram Users Can Now Turn Off Comments, Dismiss Private Followers

As Instagram goes toe-to-toe with Snapchat, the Facebook Inc.-owned social network also continues to fight harassment. On Tuesday, Kevin Systrom, Instagram’s co-founder and CEO, announced two new safety features that will reach users in the next few weeks: The ability to turn off comments for individual posts and to remove followers from private accounts. The new safety tools, available in a few weeks, are part of an ongoing fight against harassment and abuse.

Ad Week: How the Greatest Ads for Volkswagen and Red Bull Fully Embodied the Brand Purpose

The best ads go well beyond a simple sell or a fulfilment of a strategy. They can embody what an entire company stands for—a vision in the form of an execution.

Tiffany Rolfe of Co:Collective discusses two examples of this in the latest instalment of our Best Ads Ever video series. The former CP+B exec also revisits one of her crowning achievements at that agency, and tells us what’s new at Co:Collective these days.

https://youtu.be/qIigXAs48Cs

Campaign Live: Asos picks fashion tech start-ups for accelerator scheme

Ad Age: Reddit Moves to Prevent Ads From Appearing on Conspiracy-Driven Topics

Before PizzaGate morphed into an event where a 28-year-old man opened fire with an AR-15 inside a Washington D.C. restaurant, the popular Reddit conspiracy page was often viewed as a place where harmless banter took place.

In fact, the conspiracy subreddit has historically been referred to as the home of “unsolved mysteries” by employees at Reddit’s San-Francisco-based headquarters.

Digiday: A return to focus: Publishers are going high with subscription prices

Jim VandeHei raised a lot of eyebrows at the Code Media Conference last week when he declared that subscriptions to his new venture, Axios, would be pricey to the tune of $10,000 a year. “When I talk about subscriptions, I’m not talking New York Times subscriptions,” VandeHei said. “I’m talking high end.” VandeHei and Axios are not alone in betting they can fetch big money for subscriptions — at least ones that can be corporate expenses.

Poynter: STAT, now more than a year old, launches a subscription service for industry obsessives

The world’s deadliest motorcycle race. The Amazon of drug trafficking. The future of genetic engineering. What do all these stories have in common? They’re all about medicine, biotechnology and health. But, unlike other medical news, these stories are anything but clinical.

All three come from STAT, a biotechnology website from The Boston Globe that got started in November 2015. Led by former Politico editor Rick Berke, STAT set out to chronicle the booming biotechnology industry in Boston and beyond.

Mumbrella Asia: The perils and pitfalls of globalisation

Agencies jumped on the globalisation bandwagon unaware of the disruption it could cause them, writes Michael Farmer

The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business School popularised the issue in a famous 1983 article in The Harvard Business Review. “The world’s needs and desires have been irrevocably homogenised,” he wrote. “The global competitor [must] seek constantly to standardise its offering everywhere.”

Suzan Ryan

topics asos BBDO Co:Collective digital Instagram Michael Farmer publishing Reddit Sandy Hook Promise stat news subscriptions

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