Travel Marketing Summit: ‘Is Gen Z a generation misunderstood?’ How lazy cliches are missing the marketing mark
“Is Gen Z a generation misunderstood?” It’s a question that Maria Parisi and Jayesh Kesry frequently ponder.
As marketing director and head of marketing, respectively, at Contiki Oceania, both feel that marketers are in danger of misrepresenting an entire generation – turning them into cliches based on splashy media headlines.
