Travis Johnson appointed CEO of Mnet


Travis Johnson

IPG Mediabrands Australia has appointed Travis Johnson, former commercial director of Mediabrands as chief executive officer of Mnet, the company’s mobile business which was purchased earlier this year.

Henry Tajer, executive chairman of IPG Mediabrands Australia, said Johnson was heavily involved in the acquisition of Mnet and was natural choice to be CEO.

“Travis was a key player in the considerations leading to the Mnet acquisition and since then has helped drive Mnet’s growth and assimilation into our group businesses and client portfolios,” said Tajer. “He is a prolific thinker on digital communications and one of the most effective executives I have ever worked with.”

Johnson has been with the IPG Mediabrands group for eight years, having originally joined media communications agency UM. He became commercial director of IPG Mediabrands in June 2011 and he is also chair of the Media Federation of Australia’s digital committee.

Under the changes, current CEO Bob Humphreys is to move to a new role of general manager, enterprise.

Nic Christensen



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