Westfield tenders sought after in-centre signs
One of the most sought-after out of home contracts in Australia is up for grabs with Westfield in the middle of pitching its portrait and landscape screens business, Mumbrella understands.
The shopping mall giant has denied rumours it has taken the contracts away from incumbent Ooh Media, saying “they are still very much under review”.
The screens are some of the most sought after out of home properties in the country, with retailers looking to take advantage of being close to the point of purchase to sway shoppers.
Bill Burton, Westfield’s general manager of brand space confirmed the company was in the midst of a tender process for its portrait and landscape screens across its shopping centres, with the contracts for both currently held by Ooh Media and due to expire on December 31.
