Triple M to launch digital channel

Southern Cross Austereo rock network Triple M will launch a new digital channel, ‘Triple M Classic Rock’, on November 25.

The announcement:

Australia’s iconic radio network Triple M is adding a new member to its real music family with ‘Triple M Classic Rock’ on digital radio launching Monday 25 November across digital radio, online and mobile.

Triple M Classic Rock on digital radio will revive immortal classic rock from artists such as AC/DC, Led Zeppelin, Pink Floyd, The Rolling Stones, The Who, Queen, Skyhooks, The Angels and Neil Young.

Head of Triple M Network, Mike Fitzpatrick said, “It was always going to happen. The evolution of Triple M is such that we wouldn’t be playing the music we do today if it wasn’t for the pioneers of rock music who paved the way. The 90s and new format is powering on FM these days so we’re proud to bring you Triple M Classic Rock on digital radio, paying homage to those original masters.”

Southern Cross Austereo (SCA) is leading the charge on digital radio with its portfolio of successful digital brands broadcast around Australia. More than 1.6 million tune into digital radio in metro areas weekly with over 1.4 million digital radios sold to date.

The addition of Triple M Classic Rock on digital radio in Sydney, Melbourne, Adelaide & Brisbane complements Triple M which is carried nationally on Digital Radio already.

Head of Southern Cross Austereo Digital Radio, Jaime Chaux said, “Digital Radio for SCA is all about creating new listening choices. Classic rock is a much loved genre in Australia– endless songs and stories from an amazing era and so many of them long lost from the radio dial. We can’t wait to get it out there via our newest digital radio offering.”

It has been a busy period all round for Triple M with the recent addition of Triple M to digital radio in Perth.

Source: Southern Cross Austereo press release.


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