‘They are done for the year’: TripleM content boss dismisses Kiis Melbourne breakfast show
Clear trends have started to emerge across different markets in the third radio survey of the year. Nic Christensen spoke with the programming bosses of the three main commercial FM stations about a ‘bad book’ for ARN, the drive battle nationally and what is going on in the Melbourne and Adelaide markets.
On radio ratings days of the recent past it is usually the Australian Radio Network putting the boot into rivals Southern Cross Austereo, but yesterday the shoe was firmly on the other foot.
The major headache for SCA’s flagship Sydney station 2DayFM in recent times has been the stagnant audience of breakfast show Rove and Sam, but yesterday that finally showed what it claims are “green shoots” – a 0.3% share rise – and it was ARN’s Kiis and Gold brands that were struggling across the board.
Fitzpatrick: ARN are done for the year in Melbourne.
TripleM head of content, Mike Fitzpatrick, didn’t miss in targeting what he sees as his opponent’s weakness – Kiis’s breakfast show in Melbourne.
