Radio bosses: 2DayFM ‘not worried’ about stagnant Rove and Sam; Melbourne and Adelaide battles heat up
The second survey of the year has delivered fluid results in key markets such as Adelaide and Melbourne. For HitFM a strong result for Hamish and Andy in Drive was overshadowed by the ongoing failure of Rove and Sam to gain any movement in breakfast. Nic Christensen speaks with the radio bosses about survey two.
If there was one thing many in the radio industry were looking at in this survey it was for some movement in 2DayFM’s much-promoted new breakfast show featuring Rove McManus and Sam Frost.
Sadly, for the HitFM Network it wasn’t to be.
Despite a blaze of marketing and publicity the show is sitting stagnant, attracting a meagre 3% share in the key market of Sydney, but HitFM’s content boss Gemma Fordham insists she’s not worried: “No I’m not disappointed. We have said for a while now that we are in it for the long haul and we really are.”
McManus and Dunlop. EP Dunlop will now take on a role training other producers.
The last time I was listening to a radio station was in a cab tuned to ABC 702.