Trish Nicol Agency wins RUSSH PR account
Independent fashion magazine Russh has appointed Trish Nicol Agency to handle its PR. The Announcement:
The Trish Nicol Agency is now representing RUSSH magazine¹s Public Relations.
RUSSH Magazine is Australia¹s leading independent fashion magazine, which is noted for its fashion forward editorials, cutting edge photography, fashion profiles and interviews, plus the latest in music, the arts and beauty. The magazine is soon to announce its new editorial team.
RUSSH joins TNA¹s marketing and media division, which also includes The Indesign Publishing Group.
Source: Trish Nicol Agency press release
What is it about Russh that makes it ‘leading’? It’s not leading on a circ basis, nor does it look too bumper in the ad dept either. Content wise it seems like a poor girls Vogue.. Am I missing something?
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Ali, you’re missing the style factor. Russh has a different style altogether to the usual glossies which makes it cool. It’s not about the circ figures or Louis Vuitton clothes…
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