Truth in advertising
So here’s a delicious ad placement…
Sydney Opera House yesterday announced the programme for the Festival Of Dangerous Ideas.
It turns out that after a social media backlash, one idea – covering the topic of honour killings – was indeed too dangerous and has now been dropped.
But the ad for the festival is running next to the story on the SMH.
Shocking and contentious indeed.
Um, do we need to talk about how re-marketing works?
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