TSE wins Sport Agency of the Year at Mumbrella Sports Marketing Awards
Sports marketing agency TSE has been crowned Sport Agency of the Year at the Mumbrella Sports Marketing Awards.
TSE – which has clients including Tropset, The Star Gold Coast, Gatorade and Canadian Club – came out on top in the Sports Agency of the Year category, beating last years’ winner Kojo. There was a highly commended in the category which went to TLA Worldwide.
The agency also managed to bag an award for Best Membership Drive or Fan Engagement for The Sydney Kings, which is owned and managed by TSE, and was highly commended in the Best Use of Owned or Social Media category for BLUiE The Bionic Blatchy with Bashful for NSW Rugby League.
Meanwhile, Uber Eats’ Australian Open Ambush campaign by Special Group, Mediacom, The Glue Society, Revolver/ Will O’Rourke, Tennis Australia, and Nine, took home the award for Sports Campaign of the Year, and Best Use of Sponsorship in a Single Campaign.
Marketing Team of the Year went to Kayo.
Other winners on the night included PlayersVoice, R/GA Sydney, Brisbane Heat, The Media Store with MKTG and TLA Worldwide.
Below is the full list of winners.
2019 Mumbrella Sports Marketing Award Winners
PR Idea of the Year
Cahilltex – TLA Worldwide for Caltex Australia
Social Idea of the Year
The Travelling Salesman – The Social Beat for ASICS Australia
Best On-Ground Activation
Toyota Hybrid – The Media Store with MKTG, Champion Data and Gemba for Toyota Australia
HC: Gillette Close Matters (Year 2) – Havas Sports & Entertainment for Gillette (P&G)
Best Membership Drive or Fan Engagement
The Sydney Kings – Owned & managed by TSE
Marketing Team of the Year
Kayo
Best Use of Owned or Social Media
Brisbane Heat
HC: BLUiE The Bionic Blatchy – TSE with Bashful for NSW Rugby League
Best Cause-Related Sports Campaign
Out for Blood – R/GA Sydney for NRL
HC: Move it AUS – Sport Australia with creative agency AJF Partnership
Best Use of Sponsorship in a Single Campaign
Uber Eats Australian Open Ambush – MediaCom, Glue Society, Revolver / Will O’Rourke, Tennis Australia, Nine with Special Group for Uber Eats
Sports Campaign of the Year
Uber Eats Australian Open Ambush – MediaCom, The Glue Society, Revolver/ Will O’Rourke, Tennis Australia, Nine with Special Group for Uber Eats
Best Major Sponsorship or Partnership
Caltex Socceroos – Football Federation of Australia – TLA Worldwide for Caltex Australia
Sports Media Brand of the Year
PlayersVoice
Sport Agency of the Year
TSE
HC: TLA Worldwide
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