Tug Sydney appointed by women’s fashion retailer for digital marketing services
A prominent women’s fashion retail chain has chosen Tug Sydney to bolster its digital marketing operations.
Moving forward, Tug will help Suzanne Grae manage its paid media and search, and search engine optimisation (SEO) efforts.
While the Sydney-based digital marketing agency was originally meant to work on the retailer’s organic search, its work has expanded to grow Suzanne Grae’s audience traffic on its digital platforms, as well as increase its share of voice.
The retailer’s digital manager, Lisa Yanto, said innovation is essential to the brand’s goal of providing Australian women with the optimal fashion experiences – something that Tug Sydney’s expertise in technology, media, data and content can help with.
“As a fashion brand that has been connecting with Australian women for over five decades, it’s crucial we continue to innovate and engage with our customers across all digital platforms,” Yanto explained.
“Tug’s data-driven approach and deep understanding of performance media will be key in helping us reach more women and continue to provide them with the easy, stylish, and uplifting fashion experiences they expect from Suzanne Grae.”
“We are thrilled to partner with Suzanne Grae, a brand with a rich heritage and strong connection to Australian women,” expressed the agency’s managing director, Charlie Bacon.
“The team will leverage our expertise in SEO, paid search, and performance media to drive visibility and growth for Suzanne Grae, helping them reach even more women across the country.
“This collaboration is an opportunity to bring fresh digital strategies to a trusted brand that continues to evolve in the modern retail space.”
The win sees Suzanne Grae stand next to the agency’s existing clients, such as Bluebeam and Merlin Entertainment.
The retailer – which is managed and owned by Sussan Group (ARJ Holdings), the organisation behind well-known brands Sportsgirl and Sussan – boasts an e-commerce platform and more than 150 outlets nationwide.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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